It is a Russian-Swiss art project, coordinated by two independent galleries from Saint-Petersburg, FFTN and Kz gallery, with the support of Pro Helvetia Moscow - Swiss Art Council.
NOTLAND is a notgame, a hybrid virtual landscape for showing art and making walks.
The project develops the ideas of the "Not a manifesto" - a key statement among avangard game designers, formulated by Michaël Samyn ("Tale of Tales" studio) in 2010. The idea is based on the unique experience that people gain while playing video games, by the moments in a virtual space, when a gamer explores a completely different world (disregard of the game's tasks). This project suggests a format of notgame (a virtual space created in videogames aesthetics without competition elements) as an alternative way of cultural exchange in (post-) pandemic time. It considers software as a powerful contemporary art medium, that is capable of anything and has the ability to create and show art in safe virtuality. The project exists in the intersection of contemporary art, games studies and game design and suggests a conceptual approach to the digitalization of culture.
In 2020 - 2021 NotLand presents 4 virtual territories created together with contemporary artists from Russia and Switzerland. A notgamer can walk through fantastic picturesque lands, choosing its own path and observing new views. Selected images and videos of artworks will be installed in the notgame as a sort of virtual public art. To create a sound environment in the NotLand experimental musical projects might be invited to take part in (based on artists' preferences). Example of such art zone https://kzgallery.github.io/midsummer
The NotLand will be launched as a web-page with the project concept and online notgame (two versions, for Mac and Windows). The notgame can be "played" both on PC and smartphones (packs for Android and iOS).
The project also includes 3-4 informal online meetings with the project team and artists, a series of online artist-talks for Russian audience (optional, an interpreter can be provided for Swiss participants).
FFTN is an artist-run space in St. Petersburg, Russia. FFTN is located in 4,5 metres of the former buffet in a building belonging to the local Artists' Union. The project was launched in 2016 as a result of frustration from the local art-scene and became an attempt to overcome the prevailing "white cube" discourse. Today it is one of the key exhibition spots in the city as well as the meeting point and hub - a hybrid place, that would slip away from any rigid definitions and appropriations. FFTN widely collaborates with local independent art spaces as well as institutions (i.e. National Center for Contemporary Art). In 2019 its projects were supported by The Foundation of Vladimir Smirnov and Konstantin Sorokin, Austrian Cultural Forum.
Kz gallery is a virtual gallery of contemporary art from St. Petersburg. It makes exhibitions accessible only for individual viewing: on a computer, laptop smartphone and VR helmet. All exhibitions are created in 3D format with a 360 panorama overview. Moving through the spaces occurs along points / spheres that you need to click / hold your gaze. Each project has a unique visual and sound design. http://kzgallery.com/